Solent Transport – MaaS App

Client
Solent Transport
Services
Brand exploration & research
Brand development
Brand monitoring
Videographics
Web Development
Social Media
App design
Media planning and buying
Creative display artwork
Audience building
Programmatic
TV production
In short

Solent Transport commissioned Ubiquity to develop the branding and marketing of a multi-city mobility as a service (MaaS) app. Designed to change travel behaviours of the public in the Solent region by combining more sustainable ways to travel.

We conducted extensive primary and secondary research and workshops that then drove the strategy, value proposition, and complete brand identity with all supporting collateral for the campaign - from colour pallet and brand copyright licensing, through to Sonic ID, tone of voice and social media asset development. Since going live in Summer 2023 and driven by optimisation, the launch campaign has delivered 4m impressions, tracking way above expectation.

Digital audio has delivered a LTR of 99% and contributed towards 14,000 app downloads, making Breeze the largest MaaS app in the UK.

Completed
May 2023

Recently, the team at Tech Studio was approached by XYZ Company, a leading e-commerce business, to redesign their website and create a cohesive brand identity.

Project kick off

To kick off the project, the team at Tech Studio began by conducting user research to understand the needs and behaviors of XYZ Company's target audience. Based on this research, they created personas and user journeys to inform the design process.

Next, the team at Tech Studio worked on developing a design system for XYZ Company.

This included defining the brand's visual identity, typography, and color palette.

Using this design system as a guide, the team designed wireframes and high-fidelity mockups for the website's user interface (UI).

Bringing design to life

Once the UI design was finalized, the team at Tech Studio used Webflow to bring the design to life. They developed custom interactions and animations to enhance the user experience (UX) and ensure that the website was visually appealing and easy to navigate.

Throughout the project, the team at Tech Studio worked closely with the team at XYZ Company to ensure that the end result met their needs and expectations. The final product was a beautifully designed website that accurately represented XYZ Company's brand and effectively met the needs of their target audience.

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The results were rocket-ish

Based on the research, we created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.

Design

With the wireframes as a guide, we got to work on the design of the website.

We kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.

We also incorporated the company's branding to give the website a cohesive look and feel.

Webflow Development

With the design complete, I moved on to development using Webflow. This allowed us to create a responsive website that looks and functions great on all devices. We also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.

Final

The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, wireframing, design, and Webflow development magic, XYZ's website went from being a maze to a smooth experience for users."

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Other. Projects.