Drop Bear Beer

Drop Bear Beer partnered with us to support the launch of its Peach Cut Lager into Morrisons stores across the UK.


We delivered a targeted regional awareness campaign designed to build excitement, drivetrialand support in-store performance. Centred around a hero out-of-home placement on Manchester’s iconic Axis Tower - one of Europe’s largest billboards - the campaign was amplified through geo-targeted digital display activity across key store catchment areas.

Using Skyrise audience data, we targeted Morrisons shoppers and consumers engaging with low- and no-alcohol brands. The campaign exceeded delivery expectations, generated over 1.5 million impressions, and positioned Drop Bear Beer prominently during a key retail launch period.