Carbon Reduction
Carbon Reduction Plan
Publication date: December 2025
Reporting period: Baseline Year 2023 / Current Year 2024
Commitment to Achieving Net Zero
Ubiquity is committed to achieving Net Zero carbon emissions by 2030, in line with Welsh Government policy and the requirements of WPPN 06/21. This commitment applies to our operations and supply chain and is supported by a structured programme of measurement, reduction and continuous improvement.
This Carbon Reduction Plan has been completed in accordance with the Technical Standard for the Completion of Carbon Reduction Plans and the Welsh Government Carbon Reduction Plan Template.
Baseline Emissions Footprint
The baseline emissions year for Ubiquity is 2023. Emissions have been calculated using the Greenhouse Gas (GHG) Protocol and represent a proportionate, SME-appropriate assessment of our operational footprint.
Baseline Emissions (2023)Emissions SourcetCO₂eScope 1 – Direct emissions (fuel use)1.2Scope 2 – Purchased electricity3.6Scope 3 – Business travel4.1Scope 3 – Employee commuting2.8Scope 3 – Waste generated in operations0.4Scope 3 – Supply chain (media, services)12.0Total Baseline Emissions24.1Current Emissions ReportingThe current reporting year is 2024. Emissions have been calculated using the same methodology to allow direct comparison against the baseline.Current Emissions (2024)Emissions SourcetCO₂eScope 1 – Direct emissions0.9Scope 2 – Purchased electricity3.0Scope 3 – Business travel3.2Scope 3 – Employee commuting2.4Scope 3 – Waste generated in operations0.3Scope 3 – Supply chain (media, services)10.6Total Current Emissions20.4This represents a 15% reduction in total emissions compared with the 2023 baseline.Emissions Reduction TargetsUbiquity has set the following reduction targets to support delivery of Net Zero by 2030:Reduce total emissions by 25% by 2026 against the 2023 baselineReduce total emissions by 50% by 2028Achieve Net Zero emissions by 2030, with residual emissions offset through accredited schemesProgress against these targets will be reviewed annually.Carbon Reduction InitiativesMeasures already implementedUbiquity has already taken the following steps to reduce emissions:Adoption of hybrid and remote working, significantly reducing commuting and business travel emissionsPrioritisation of digital-first communications and low-carbon media channelsSelection of media suppliers with renewable energy credentials, particularly across digital out-of-home and data infrastructureUse of programmatic delivery solutions that reduce data transfer and energy usageReduction of printed materials and increased use of digital alternativesWaste reduction and recycling practices across office operationsMeasures in progress and plannedIncreased use of carbon-aware media planning toolsExpansion of partnerships with suppliers committed to renewable energy and carbon reportingIntroduction of formal carbon considerations into media planning recommendationsExploration of accredited carbon offsetting schemes for residual emissionsEnvironmental Considerations Across Media ChannelsAs a media buying agency, Ubiquity recognises that environmental impact varies by channel. Our approach includes:Out-of-Home (OOH): Prioritising digital screens powered by renewable energy, biodegradable materials for static formats, and low-emission logistics partners.Radio: Working with broadcasters investing in energy-efficient transmission and renewable-powered studios.Digital & Programmatic: Using delivery technologies that minimise data transfer, reducing ad wastage through precision targeting, and prioritising platforms with carbon-neutral data centres.Cinema: Supporting digital distribution, reducing material waste, and encouraging adoption of energy-efficient projection systems.TV & VOD: Favouring digital and on-demand platforms with sustainability commitments and efficient broadcast infrastructure.Future Carbon Reduction Roadmap2024–2025Strengthen sustainable supply chain partnerships, prioritising Welsh and low-carbon suppliersEmbed carbon considerations into procurement and planning decisions2025–2026Achieve carbon-neutral operations through reduction and accredited offsettingProgress towards ISO 14001 environmental management certification2026–2027Implement zero-waste-to-landfill practices and circular economy principles2027–2028Transition to 100% renewable energy across operations and digital infrastructure2028–2030Achieve Net Zero emissions through continued reduction and residual offsettingGovernance and ReviewResponsibility for carbon reduction sits with senior leadership. Emissions data, targets and initiatives are reviewed annually and updated as part of continuous improvement.DeclarationI confirm that the information provided in this Carbon Reduction Plan is accurate and represents Ubiquity’s commitment to reducing carbon emissions and achieving Net Zero by 2030.Signed: ____________________________
Name: ____________________________
Position: Senior Responsible Officer
Date: ____________________________
