Carbon Reduction

Ubiquity is aligned with Welsh Government goal to achieve net zero carbon by 2030, and we are committed to minimising the environmental impact of our operations and supply chains.

As a media buying agency with multiple advertising channels, including out of home (OOH), radio, programmatic digital channels, cinema and TV, we are conscious that our operations have a variety of environmental impacts. From the energy consumption required for digital media to the material usage inout-of-home advertising, each platform presents distinct challenges.  

Understanding and mitigating marketing impact is essential for aligning with our sustainability goals but also resonates with the increasing demand from our clients for eco-friendly practices. Below is an outline of the environmental considerations across our services and actions taken to minimise them. 

‍Out-of-Home(OOH) Advertising: Many digital billboards are now powered by renewable energy sources, including solar panels and wind energy – we select these where possible.
·BiodegradableMaterials: We prioritise biodegradable and recyclable materials for static billboards, such as PVC-free vinyl, which reduces plastic waste.
· Eco-FriendlyTransportation: Partnering with logistics companies that use electric or fuel-efficient vehicles for installation and maintenance minimises carbon emissions associated with transport.
· Where possible we will always work with green conscious suppliers.

‍Radio Advertising: Radio advertising has a lower environmental impact compared to physical media. However, the energy consumption of broadcasting infrastructure notable considerations.
·  We look to collaborate with radio broadcasters who use energy-efficient transmitters and modernised studio equipment, which reduces the electricity required for broadcast.
·  We advocate for Green Broadcasting and encourage radio networks to further invest in energy-efficient infrastructure and adopt renewable energy sources where possible.
·  We champion carbon offsetting for broadcasts ensuring where possible that we can work with suppliers who offer carbon offset emissions by investing in reforestation or renewable energy projects. 

Digital Advertising:We are aware that digital advertising has a surprisingly high environmental impact, primarily from the energy-intensive data centres required for programmatic ad delivery, real-time bidding, and online content storage.  
·  Ubiquity buy digital display programmatically - SeenThis is an infrastructure company that enables the streaming of digital ads rather than how they are delivered via download technology.
·  Advancing Responsible Ad Delivery: Implementing standards to minimise “ad wastage” (impressions that do not reach the intended audience) further cutting energy usage.
·  Collaboration for Carbon-Neutral Digital Media: Partnering with platforms like Google orAmazon, which are working towards carbon-neutral data centres, which can enhance sustainability across all digital channels. 

‍Cinema Advertising:While cinema advertising has lower environmental impact due to a single digital screen per cinema, energy consumption for projectors remains significant, however the digital distribution of ads minimises material waste and reduces transportation emissions. 
·   We intend to work with carbon-neutral cinema outlets to encourage adoption of carbon-neutral practices, such as energy-efficient projectors and renewable energy sources.
·    We will encouraging digital alternatives for in-cinema promotions, like QR codes for digital content. 

‍TV Advertising: TV advertising has a moderate environmental impact stemming from the energy required to broadcast commercials and data processingfor digital streaming. Both traditional and streaming TV ads rely on highenergy consumption for broadcasting and storing large volumes of content.  
·   ITV andSky are market leaders in sustainability, and we actively work with these media owners to create green conscious media campaigns for our clients.
·   Digital broadcasting consumes less energy than traditional broadcasting methods. We work primarily with digital channels ITVX and VOD t that have adopted energy-efficient broadcasting practices.
·   Carbon Offsetting for Ad Broadcasting: We collaborate with broadcasters who are committed to carbon offset programs. Sustainability is a priority across all operations of the business. By actively engaging in practices that reduce waste, energy consumption, and carbon emissions, we intend to activity contribute to a greener future. Moving forward, we will continue to collaborate with eco-conscious partners, invest in renewable energy, and innovate to improve sustainability across all channels. We advocate for industry-wide standards that support eco-friendly practices, helping to shape a more responsible future for media and advertising.

‍Roadmap to 2030: 2024-2025:
Sustainable Supply Chain Partnerships: Work closely with Welsh-based suppliers and those with strong sustainability credentials to ensure that all procurement is aligned with NHS Wales’ net- zero goal.
We will prioritise local and low-carbon suppliers to reduce the environmental impact of our campaigns.

‍2025-2026:
Carbon Neutral Operations: Invest in carbon offsetting projects and initiatives to ensure that all business operations, including travel and energy consumption, are carbon neutral by2025. This includes working towards ISO 14001 certification (environmental management).

‍2026-2027:
Zero-Waste and Circular Economy Practices: Achieve a zero-waste-to-landfill target by implementing circular economy principles within our operations. This will involve increasing the reuse of materials, enhancing recycling processes, and partnering with suppliers to create sustainable products.

‍2027-2028:
100% Green Energy: Transition to using 100% renewable energy sources for all operations, both in office spaces and across digital infrastructure (e.g., data centres hosting websites or digital tools used in campaigns).

‍2028-2030:
Net Zero Emissions: Achievenet-zero carbon emissions by 2030 through a combination of internal energyreduction, sustainable supply chain partnerships, and the full integration ofcarbon offset initiatives for any remaining emissions.